Toyota has launched the new 2024 Prado in the UAE with a starting price tag of 199,900. The new off-road SUV is available in 4 variants and is offered in a single engine and transmission option.
Toyota has introduced a new-generation Prado a.k.a. Land Cruiser 250 after 15 years and updated their Land Cruiser Light-Duty series. The SUV uses the same GA-F platform that underpins the flagship Land Cruiser 300.
2024 Toyota Prado Price, Variants & Colours
- TXR: 199,900
- GXR: 219,900
- GXL: 229,900
- Adventure: 254,900
- Limited First Edition: 234,900
- Limited First Edition ADV: 264,900
Bookings are underway on the brand’s official website. Deliveries of the SUV will begin from 1 July 2024. The new Prado SUV is available in five exterior colour options.
Engine & Transmission Options
The new 2024 Prado is interestingly being offered in a single petrol engine option for the Middle Eastern market. Here are the engine-wise specs:
2.4L Turbo-Petrol
- Max Power: 267hp
- Peak Torque: 430Nm
The engine is paired with an 8-speed automatic torque converter and four-wheel drive transfer box.
Driveability
Toyota has introduced electric power steering for the first time in the Land Cruiser’s line-up on the new Prado. The SUV also features Multi-Terrain Select with six modes on offer and Multi-Terrain Monitor providing a surround-view of the SUV while in motion.
Exterior Design
The Land Cruiser 250 boasts a boxy, retro look with a focus on functionality and off-road prowess. It maintains a commanding presence with a tall stance and upright lines. Key features include a wide, geometric grille, high ground clearance, and squared-off fenders.
Other Exterior Features:
- 18-inch Alloy Wheels
- Electric Tailgate/Boot-lid
- Dual-tone Colours
- All-around Body Cladding
- Side Step
- Quick Hatch
- Roof Rails
- Bash Plates At Both Ends
Dimension Check
| Dimensions | Measurments |
| Length | 4,925mm |
| Width | 1,980mm |
| Height | 1,935mm |
| Wheelbase | 2,850mm |
| Trunk | 620L |
| Ground Clearance | 221mm |
| Water Wading | 700mm |
| Towing Unbraked | 3,500KG |
In comparison to the older Prado, the new SUV is 100mm longer, 95mm wider, 20mm taller, and has a 60mm longer wheelbase.
Interiors
The Land Cruiser 250’s interior blends modern tech with a focus on practicality. It prioritises functionality for off-road adventures with high-quality materials built for durability. It offers choices between cloth, Softex, and leather, all designed for durability and easy cleaning.
A modern infotainment system with an available large touchscreen adds a contemporary feel, but physical controls ensure functionality off-road. The overall feel is one of comfort and functionality, built to withstand the demands of adventure without sacrificing quality.
Technology, Features & Safety
The new 2024 Toyota Prado is the most tech-loaded SUV in the brand’s line-up. This includes a 12.3-inch instrument cluster and a 12.3-inch infotainment display. Other features include:
- LED Lighting
- Three-zone Climate Control
- Wireless Charger
- Powered, Three-row Seats
- Ventilated Front & Middle-row Seats
- Sunroof
- 10-speaker Audio
- Ambient Lighting
- Level 2 ADAS Safety Feature
- 360-degree Camera
- Front & Rear Parking Sensors
- 10 Airbags
- Tyre Pressure Monitoring System
2024 Prado First Edition
Toyota is offering two versions of the limited First Edition Prado in the UAE. The First Edition is limited to just 15 units and the First Edition Adventure with circular headlamps is limited to just 35 units. Both limited special edition models come with a host of features to distinguish them from the standard model:
- 18-inch Matt Black Wheels
- Round-shaped Headlamps (Adv Edition)
- Grey Front Grille
- Heads-up Display
- Exclusive Exterior Colour Options
2024 Toyota Prado In the UAE
The new 2024 Toyota Prado brings in a ton of excitement for SUV buyers in the UAE. The First Edition is sure to be the hottest purchase in the country and will be an excellent collector’s item. With a tech-loaded cabin, the new Prado might become the popular Toyota SUV over its elder sibling, the Land Cruiser 300.
Find used Toyota Prado for sale in the UAE and new Toyota Prado for sale in the UAE.
Subscribe to DubiCars’ WhatsApp Channel for the latest automotive news, guides, polls, and informative infographics.
Stay tuned to the UAE’s most popular auto blog to know more about new cars launching in all of the Emirates.
Other New Car Launches:
- New Geely Starray Launched In The UAE
- New Geely Okavango Launched In The UAE
- New 2024 Exeed VX Launched In The UAE
