Haval, a prominent name in the Chinese automotive industry, boasts a rich history intertwined with the nation’s own economic and technological ascent. From its humble beginnings as a state-owned enterprise to its present-day status as a global SUV leader, Haval’s journey is a perfect example of catering to market demand.
History
Haval’s roots trace back to 1983 when it emerged as a subsidiary of the Great Wall Motors Company, itself born from the Beijing Automobile Works. Initially tasked with producing light trucks and SUVs under the “Red Flag” brand, the early years were marked by a focus on utilitarian vehicles for government and industrial use.
The 1990s saw a shift towards civilian markets, with the brand introducing its first passenger SUV, the H6, in 1998. This marked a turning point, as the H6’s success laid the foundation for Haval’s future SUV-centric strategy. Check the linked article to know more about upcoming Chinese car brands arriving in the UAE.
Haval Car Brand’s Market Boom
The following decade saw Haval solidify its position in the Chinese market. The H6 consistently ranked among the best-selling SUVs in China, and new models like the H9, H2 and H8 further expanded the brand’s portfolio.
The SUV design language evolved, embracing a more modern and sophisticated aesthetic. The brand’s success was driven by its focus on R&D, investing heavily in new technologies and design capabilities. This led to the development of features like intelligent four-wheel drive systems and connected car technologies.
Haval Becomes A Standalone Brand
The Chinese SUV maker became a standalone brand in March 2013. Before that, it was a product line within the Great Wall Motors company. The success of the H6 SUV model, launched in 2011, prompted Great Wall to spin off Haval as its brand with a unique logo and identity. This move aimed to capitalize on the growing popularity of SUVs and establish the brand as a distinct competitor in the market. Read this linked article to know the top Chinese SUVs launching this year.
Global Chapter
With a strong domestic foundation, Haval set its sights on the global market in 2013. The brand entered new markets like Russia, South Africa, and Australia, with the H6 leading the charge. The global expansion was aided by its focus on localization, adapting its vehicles and marketing strategies to the specific needs of each market.
Technological Advancements & Electrification
The past few years have seen Haval prioritize technological advancements and embrace the wave of electrification. The company invested heavily in research and development, resulting in new features like autonomous driving technologies and intelligent connectivity systems.
The brand’s commitment to electrification is evident in its growing lineup of new energy vehicles (NEVs). The H6 Hybrid and H9 Plug-in Hybrid represent the brand’s foray into the hybrid segment, while the fully electric H6 EV and Jolion EV showcase its ambitions in the pure electric market.
The H6 HEV and H9 HEV have been well-received in the Chinese market and plans to introduce more electric models in the coming years.
Haval UAE’s Line-up
A selection of 1.5-litre and 2.0-litre turbocharged inline-4 petrol engine powers the feature-rich SUV line-up. Currently, The brand is yet to introduce a pure EV model into their line-up. We expect it to arrive soon due to the increase in demand for Chinese cars and EVs in the UAE. Visit the Haval UAE website to know more about their SUV line-up.
Find used Haval cars for sale in the UAE and new Haval cars for sale in the UAE.
