DubiCars Extends Partnership With Cars24 In The UAE

The pre-owned car market in the UAE is gaining momentum with a significant development — CARS24 has extended its partnership with DubiCars. This alliance represents a critical stride in revolutionising the buying and selling of used cars, leveraging technology to enhance customer experience in the region.

A Decade Of Innovation With CARS24

Established nearly a decade ago in India, CARS24 has rapidly expanded its footprint to international markets, including the UAE. Launching its first international hub in the UAE in 2021, CARS24 has served over 45,000 customers, offering a seamless platform for buying and selling cars. Their customer-centric approach, focusing on filling market gaps with data-driven insights, has positioned them as a leader in the automotive industry.

The company’s Mega Refurbishment Lab (MRL) in Jebel Ali, a 1,000,000 sq. ft. facility, underscores their commitment to quality and service. This state-of-the-art centre handles the refurbishment of over 11,000 cars, ensuring each vehicle undergoes a meticulous 150-point inspection. By 2023, CARS24 had expanded its operations with test drive hubs in Sharjah and Abu Dhabi, further enhancing customer convenience.

What Sets CARS24 Apart?

CARS24 distinguishes itself by being a tech-driven enterprise that leverages data to personalise customer journeys. Its innovative approach includes a robust online platform where customers can discover cars tailored to their preferences through an AI-powered search tool. This technology, combined with conversational commerce via WhatsApp, offers a seamless and intuitive experience for users.

For CARS24, customer service is paramount. The company not only emphasises excellence during the buying process but also in after-sales service. Their MRL facility provides a one-stop-shop experience, offering additional services like tinting, insurance, and auto loans with zero down payment. Their commitment to customer satisfaction is further highlighted by a generous 7-day return policy and a 100% refund guarantee if customers are not satisfied.

Understanding The Market

In the vibrant city of Dubai, CARS24 caters to a diverse clientele, from expatriates and investors to business owners. The company’s extensive range of vehicles from sedans to SUVs and luxury cars — meets the varying needs of its discerning customers. CARS24’s market-savvy approach is reflected in its wide selection of popular brands, including Nissan, Toyota, BMW, and Audi, among others.

Navigating Challenges In The UAE Market

Entering the UAE used car market posed challenges, particularly with the prevalence of low-quality cars. CARS24 approached this by offering high-quality, refurbished vehicles supported by comprehensive customer service and warranties. Their model facilitates a hassle-free purchase process, consolidating multiple services into a single location.

DubiCars’ Role In The Partnership

DubiCars plays a vital role in this partnership by enhancing CARS24’s efforts with its deep understanding of customer needs in the region. DubiCars employs a strong digital strategy that includes a user-friendly mobile app.

This partnership reflects a shared vision to transform the UAE’s pre-owned car market through advanced technology and customer-focused strategies. With CARS24 planning a USD 100 million investment in the GCC region, the collaboration with DubiCars is poised to drive significant growth and innovation in the sector.