Chery International, or simply Chery, is a state-owned Chinese car manufacturer headquartered in Wuhu, Anhui province. Founded in 1997, Chery has carved a unique path in China’s automotive landscape, becoming a leading exporter and a key player in the electric vehicle (EV) revolution. Let’s explore Chery’s journey, brimming with facts and figures.
History
In a market dominated by foreign automakers, Chery emerged in 1997 with a clear ambition: to become China’s top domestically developed car brand. In 2023, Chery sold over 1.8 million vehicles, solidifying their position as China’s third-largest automaker.
Their first car, the Fengyun was based on a Volkswagen SEAT Toledo chassis. The Fengyun’s affordability and practicality resonated with Chinese consumers, propelling Chery’s domestic sales.
Export Pioneers
Chery’s focus on exports proved fruitful. By 2003, they became China’s leading passenger car exporter, a title they’ve held for an incredible 17 consecutive years (as of 2023). This dominance reflects Chery’s ability to adapt to diverse consumer preferences across over 80 countries, with strong markets in Russia, South America, and South Africa.
Chery’s export prowess continues to impress. In May 2023, they achieved their highest-ever monthly export volume of 74,056 vehicles. This surge reflects the increasing global demand for Chery cars, particularly in emerging markets seeking affordable and reliable options.
Chery Partnerships
Qoros
In 2007, Chery partnered with Kenon Holdings to establish Qoros, a brand dedicated to developing and selling premium vehicles in emerging markets. This joint venture showcased Chery’s ambition to move beyond budget-friendly cars and compete in the luxury segment.
Chery Jaguar Land Rover
Another significant partnership emerged in 2012 with the formation of Chery Jaguar Land Rover. This 50:50 joint venture with Jaguar Land Rover allowed Chery to leverage expertise in luxury car production and cater to the growing demand for these prestigious brands within China.
Global R&D Network
Chery hasn’t limited itself to partnerships. They’ve established a robust global R&D network with over 5,500 employees. This commitment to research and development ensures Chery stays at the forefront of automotive technology and can compete with established global brands.
Embracing Electrification
Recognizing the shift towards EVs, Chery established the iCar brand in 2010. Today, iCar offers a range of electric cars and SUVs, solidifying Chery’s position as a major player in the booming EV market. This strategic move positions Chery to capitalize on the growing demand for sustainable transportation solutions.
Brands Owned by Chery
- Exeed: Launched in 2018, Exeed positions itself in the premium SUV segment. These vehicles boast advanced technology features, luxurious interiors, and strong performance, targeting consumers seeking a more upscale driving experience. We recently reviewed the Exeed RX, and here are our impressions of the SUV.
Please tag Exeed RX review here.
- Jetour: Established in 2018, Jetour focuses on mid-range SUVs. They offer a balance of features, style, and affordability, appealing to a broad spectrum of buyers looking for a feature-rich SUV without breaking the bank.
- Omoda: The newest addition (2021), Omoda targets the trendy and stylish SUV market. These vehicles prioritize bold design, cutting-edge technology, and a focus on a youthful and connected driving experience.
- Karry: Unlike the others, Karry specializes in commercial vehicles, including vans, trucks, and pickups. They cater to businesses and individuals needing reliable and functional transportation solutions.
- iCar: Launched in 2010 with a clear vision for the future, iCar is Chery’s dedicated electric vehicle brand. They offer a growing range of electric cars and SUVs, solidifying Chery’s position as a major player in the booming EV market.
- Jaecoo: It is a relatively new luxury car brand launched in 2023 by Chery specifically for export markets. Unlike Chery’s other brands targeting the domestic market or various segments within it, Jaecoo focuses solely on international markets.
Chery’s UAE Portfolio
Chery is yet to introduce some of its sub-brands to the UAE automotive market. We expect iCar and other brands completely.
- Tiggo 8 Pro Max with prices starting at around AED 100,000
- Tiggo 8 Pro Plug-in Hybrid with prices starting at around AED 110,000
- Tiggo 7 Pro Max with prices starting at around AED 80,000
These are the cars sold officially by Chery in the UAE. However, you can find other models such as the Arizzo 3, Arizzo 6, and Arizzo 5 offered by other local dealers in the country.
Chery International recently held a drive experience event where we drove all the above-mentioned SUVs. Read this linked article for first impressions of the Chery Tiggo SUV range. All Chery cars have a feature-packed cabin delivering the latest in-car entertainment and technology. Visit Chery UAE’s website for more details.
Find used Chery cars for sale in the UAE and new Chery cars for sale in the UAE.
Subscribe to DubiCars’ WhatsApp Channel for the latest automotive news, guides, polls, and informative infographics.
